iHate iTunes

I got an iPod shuffle for my birthday. My only complaint is iTunes. I understand why iTunes is useful for a regular iPod inasmuch as it's necessary to have some sort of organization when you're dealing with 40+GB of media files. With the limited size and capabilities of the shuffle, why can't Apple design software that allows me drag and drop songs into the shuffle without first importing them into iTunes? I'm not a computer programmer, but it doesn't seem like that would be an impossible task...